Each step adds something new. You do not need to purchase every step.
STEP 1
Free Scan
A first look
Best when
You want a first look and do not yet know where the main problems are.
What you get
A short list of priorities, normally 5–7, with the evidence behind each one and what to do.
What you can do next
Fix what is clear yourselves, give the report to your website team, or talk to us.
Scope
A bounded sample of your public website and AI answers. No account or payment required.
STEP 2
Expert Diagnostic
Adds a 21-area expert audit and a plan
Best when
The findings are unclear, or you need to know what matters most and where to spend first.
What you get
A full expert audit of your site across 21 areas (listed below), reviewed by a person. Plus a competitor and source analysis, a 90-day plan and a review call.
What you can do next
Hand the plan to your own team, or ask us to carry it out.
Scope
One brand and one main market or city. Up to 100 pages, and 40 questions on two platforms across three dates. Proposal after a scope discussion.
STEP 3
Foundation Sprint
Adds the work itself
Best when
You already know the main repairs and want them done on your website.
What you get
Technical fixes, including indexing and structured data, first improvements to buying pages, and before-and-after evidence with a handover.
What you can do next
Stop there if that is enough, or move on to a monthly programme.
Scope
An agreed 2–4-week implementation scope. You can start here directly, with relevant diagnostic work included or credited.
INSIDE THE EXPERT DIAGNOSTIC
The 21 areas we audit
Not every area applies to every business. We review the ones that do.
AI answers
01AI answer visibility
02Arabic / English visibility
04Competitive presence
Website
03Technical access & performance
10Structured data across pages
11Site architecture
Content and search
05Keywords & demand
06Organic search results
12Content inventory
13Content extractability
14Arabic quality & terminology
Authority and identity
07Backlink profile
08Unlinked brand mentions
09Business identity & entities
15Expertise & authorship
Enquiries and measurement
16Enquiry & conversion paths
17Search Console evidence
18Analytics & AI referrals
21Specialist claims review, where relevant
Local presence
19Google Business Profile
20Reviews & listings
CONTINUITY WITH A PURPOSE
A monthly programme with something to show for it.
See what changed, what we delivered and what should happen next. The right programme depends on who will do the work and how much needs improving.
MONTHLY
KNOW WHAT CHANGED
Watch
Who does the work
You or your team make the changes. We watch your visibility and tell you what it means.
For teams who can implement and want an informed view of their visibility.
Weekly tracking of 30 localised question texts across two platforms
One brand/city; three observed competitors
Monthly analyst summary and meaningful change alerts
A clear recommendation on what deserves attention
Monitoring and interpretation. Implementation quoted separately.
Question quotas count Arabic and English texts together. Weekly observations include five-week months. Prices follow an agreed scope; third-party purchases and substantial development are quoted explicitly.
The difference is in the work.
Each row is one thing a programme can include. Read across a row to see how it changes from Watch to Authority.
Included
Watch
KNOW WHAT CHANGED
You make the changes
Growth
MAKE PROGRESS EVERY MONTH
We make them with you
Authority
BESPOKE PROGRAMME
We run a wider programme
Weekly visibility tracking
The customer questions we put to the AI platforms every week, and what the answers say about your brand.
Watch30 question texts
Two platforms; one brand and city; three observed competitors.
Growth60 question texts
Two platforms.
AuthorityUp to 120, by scope
Up to two cities; additional platforms where validated
Analyst interpretation
A person reads the results and tells you what they mean for your business.
WatchMonthly summary
Tells you what changed in your visibility and what deserves attention.
GrowthMonthly review
Goes through the work we delivered that month, what changed and what comes next.
AuthorityStrategic review
Reviews the whole content and improvement plan.
Hands-on site improvements
Changes to your own pages and site, from content fixes to technical repairs.
WatchQuoted separately
Not in the fee. You make the changes, or we quote the work separately.
GrowthAgreed monthly priorities
For example, two existing priority pages, or one more involved bilingual page pair.
AuthorityBroader scoped plan
Scoped by proposal.
Content production
New or rewritten pages and articles, written to answer your customers' questions.
Watch—
Not included.
GrowthWithin the agreed work plan
Final deliverables agreed in advance.
AuthorityExpert content, by scope
An integrated monthly content and improvement plan
Authority & outreach
Research into the sources people trust, and the outreach we agree with you.
WatchObserved signals
We report the signals. No outreach work.
GrowthAs prioritised in scope
AuthorityResearch + agreed actions
Editorial placements, backlinks and AI citations are earned outcomes, never guaranteed inventory.
Enquiry measurement
Tying the work to the enquiries you actually receive, so you can judge what it is doing.
WatchClient-provided context
Based on the context you provide.
GrowthSetup / review within scope
AuthorityAcross agreed journeys
Covers each customer path to an enquiry that we agree.
What changes as you move up
From Watch to Growth
We move from reporting to doing. You get a monthly improvement plan agreed with you, and 60 questions tracked instead of 30.
From Growth to Authority
The scope widens: up to 120 questions, up to two cities, expert content, source research and agreed outreach.
Delivery you can verify
Every active improvement plan names the pages and tasks, records completed changes, and explains what the measurements can and cannot establish. Your content and reports remain portable.
No work for work’s sake
We revisit priorities as your site improves. When active implementation is no longer justified, moving to monitoring or pausing should be part of the conversation.
LET THE EVIDENCE GUIDE THE NEXT STEP
Not sure where to start?
Bring your website and your goals. We will help you identify a sensible first scope.